Valuing Children Initiative

This research aims to understand societal attitudes to children and young people, through the repeat of a benchmarking survey originally conducted in 2016 by the Valuing Children Initiative (VCI), and through interviews.

Study Description/ Purpose

Societal attitudes and the culture of a society are pivotal to children’s wellbeing. However, data on societal attitudes to children and young people is frequently missing from discussions and is not well captured in research. Understanding adult attitudes towards children is important because attitudes impact how children are treated, the priority we give to their needs and wellbeing and underpin policies and services that impact children.

What’s Involved?

Participation involves completion of an online survey through Qualtrics. The survey takes between 15 – 20 minutes to complete.

Participation is voluntary. If you decide to take part and then change your mind, that is okay, you can withdraw from the project. Data will be destroyed after withdrawal.

How Do I Take Part?

To take part in the online survey, please follow this link.

Recruitment criteria

This study is seeking responses from any adult person (18 years and over) living in Australia.

You do not need to have children or work with children to participate.

Researchers are seeking to gain input from and understand the views of a wide range of Australian adults.


Respondents will go in the draw to win one of several $50 gift vouchers.

Study sponsor / funder

Research team contacts

Dr. Stephan Lund

(08) 6488 1316 or 0417 948 598

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